Having a look at the role of innovation in the way we are taking in media at present.
Over the past few decades, as society has come to be reliant on smartphones, innovation has become the centre of attention for many areas of industry. The increase of smart devices has essentially reshaped the media industry, leading to new developments in the way media is developed, dispersed and taken in. Before the period of digitalisation, media has been generally consumed in standardised formats such as paper publications and television or radio transmissions. However, more just recently, the media landscape is demonstrating a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most particularly within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the smart device period has in reality, pushed the media industry to reinvent more info its business models and strategies, interrupting conventional outlets and opportunities for media access and consumption, with a series of new and creative digital media examples.
Traditionally, the media industry is known for being a structured and extremely organised sector, with many opportunities for career development. However, in modern-day society, the development of mobile phones has caused a few significant shifts in the way media is shared and delivered. Among the most prominent advancements in the media industry is the combination of mobile applications and streaming services, which have made smartphones into the most available digital media devices on the market. With the capability to render video, text and audio content, smart devices are the ideal tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly working on reformatting their content to prioritise smartphone accessibility. Presently, trends which are popular on social media are especially prominent for media companies to consider. Particularly, short form video and international television are gaining traction for supplying appealing and accessible material for audiences around the globe.
In addition to the circulation and development of digital material, media consumption habits are also being greatly influenced by technological improvements. The mobility of mobile phones has moved the way that audiences are taking in media towards a regular and on-the-go activity. In the past, audiences would have to wait to watch or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Instead, nowadays, customers can view, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has led to an improvement in material production as consumers are rapidly watching shows and continuously seeking out new things to view.